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Google To Track In-Game Behavior?

Posted by kiwiscanfly on May 15, 2007

The Guardian, has caught wind of a patent filed by Google concerning in-game advertising. Judging by the details of the patent, the imposing Internet presence may be readying itself to monitor the games we play, and the way in which we play them.
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Google believes that it will be able to track in-game behavior in order to determine crucial information about an individual’s purchasing tendencies. The information gathered in this manner could then be sold to advertisers for a pretty penny, we imagine. The details of the patent state that Google will be able to monitor people playing on any game console that hooks up to the Internet, including the PS3, the Xbox 360, and the Wii.

According to the patent, “User dialogue (eg from role playing games, simulation games, etc) may be used to characterize the user (eg literate, profane, blunt or polite, quiet etc). Also, user play may be used to characterize the user (eg cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc).” Google believes that this information will allow for companies to tailor in-game advertising to make it more “relevant to the user.”
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