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Hey Google, what should I do today?

Posted by kiwiscanfly on May 24, 2007

clipped from www.thisismoney.co.uk
Google plans to collect so much personal information on its users it will be able to advise them on what jobs to apply for and what to do on their days off.

Eric Schmidt, Google’s chief executive, said: ‘We are very early in the total information we have within Google. The algorithms will get better and we will get better and we will get better at personalisation.

‘The goal is to enable Google users to ask the question such as, ‘What shall I do tomorrow?’ and, ‘What job shall I take?”

The company is developing a service called Google Recommendations where the search suggests things the user might like, based on their previous preferences.

The moves have sparked concerns about privacy, and the search engine had to bow to pressure from activists to limit the time it stores information to two years. Google stressed its personalisation services are optional.

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