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Fake Steves identity revealed

Posted by kiwiscanfly on August 6, 2007

“I’m stunned that it’s taken this long,” said Mr. Lyons, 46, when a reporter interrupted his vacation in Maine on Sunday to ask him about Fake Steve. “I have not been that good at keeping it a secret. I’ve been sort of waiting for this call for months.”

“Mr. Lyons writes and edits technology articles for Forbes and is the author of two works of fiction, most recently a 1998 novel, “Dog Days.” In October, Da Capo Press will publish his satirical novel written in the voice of the Fake Steve character, “Options: The Secret Life of Steve Jobs, a Parody.””

“The book, in part, led to Mr. Lyons’s unmasking. Last year, his agent showed the manuscript to several book publishers and told them the anonymous author was a published novelist and writer for a major business magazine. The New York Times found Mr. Lyons by looking for writers who fit those two criteria, and then by comparing the writing of “Fake Steve” to a blog Mr. Lyons writes in his own name, called Floating Point (floatingpoint.wordpress.com).”

“Mr. Lyons said he invented the Fake Steve character last year, when a small group of chief executives turned bloggers attracted some media attention. He noticed that they rarely spoke candidly. “I thought, wouldn’t it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it.””

Read the rest of the article at New York Times.

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